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Our Story

Las Rocas was created in the late 1990s after George and Estela came to Troncones to build a home for their retirement. It was originally called Los Piños, after they planted the Cook pines that you see majestically leaning toward the equator at the front of Las Rocas today. In the photos below we see the house before any of the bungalows were built or the gardens planted and the mature coconut and pine trees were just little babies straight out of the nursery.
One bungalow, Piñon, soon became three, and then five, and by 2009, Las Rocas was fully fledged, and renamed Las Rocas after the many large boulders they found when they started construction. George passed away and the restaurant, Brisas en Las Rocas, opened shortly thereafter under chef Luis Solis’ guiding hand. In 2019 Estela sold Las Rocas to John and Deanna, who are continuing the Las Rocas tradition of hospitality, building a new swimming pool and learning all over again why Las Rocas is named Las Rocas!
Troncones, Mexico
The village of Troncones is named after a storm that washed many trees down the nearby rivers and up onto our five-kilometer-long stretch of beach. Troncones means tree trunks in Spanish. Originally a truly tiny fishing and ranching village, it was discovered by surfers in the 70s and 80s. Following a constitutional change in 1992 which allowed land to be broken up and sold privately, Dewey McMillan - one of the first foreigners to settle in Troncones - struck a deal with the local ejido to make beachfront land available for purchase. Gradually the idea took hold and beach houses, boutique hotels and beachfront ramadas under their characteristic shaggy palapa roofs sprang up along the beach. Throughout the 90s and 2000s Troncones grew primarily along the main street and Manzanillo Bay. After the economic downturn of 2007-2011, tourism returned and the village began to grow again. The beach road was paved and local owners planted the charming islands in the center of it. Unlike many towns across Mexico that have experienced unbounded growth, Troncones has kept its small-town appeal. The strong bond between locals, expats and tourists have kept development in check and benefited the entire community. The aftermath of the Covid pandemic gave us another shot in the arm, so to speak, as people began looking to safer, quieter, less crowded locations, and Troncones filled the bill beautifully.
El mirador, or overlook, in the cliff above the town was built in 2019, construction of sidewalks began in 2020 and had extended from the bridge to the south, through the village center and all the way to Manzanillo Bay in the north by late 2021. The condominium development Majahua Point was completed in 2021, bringing Majahua into the spotlight with its charming tucked-away curve of sand and rocky tide pools and its many beach side restaurants.
The stretch of coast between Barra de Potosí in the south and Saladita in the north is often thought of collectively as the Zihuatanejo area, or the northern Costa Grande, however, today Troncones is gaining well-earned fame in her own right.
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